Richard "Rick" Peters
Chief Technology Innovation Officer
Strategy and Partnerships
Rick Peters, MD is the Chief Technology Innovation Officer (CTIO) at Dell Medical School at the University of Texas, Austin. He currently serves on the Board of Trustees for the San Diego Museum of Man and is on the U.S. Board of Directors for the international maternal/child health and developmental economics NGO, SurfAid.
Dr. Peters came to Dell Medical School from high technology entrepreneurial world of Silicon Valley. His clinical practice was as an Emergency Physician with Southern California Kaiser-Permanente and he lectures in evidence-based medicine at the University of California San Diego, Skaggs School of Pharmacy. He was founder and President/CEO of Oceania, one of the first enterprise electronic health records (EHR), acquired by Cerner; founder and President/CEO of iTrust, one of the first Internet n-tier EHRs, acquired by GE Healthcare, where he spent two years as General Manager, Clinical Technology for GE Healthcare; founder and President of ScratchTrack, a digital rights management (DRM) company funded by Verisign; founder and President/CEO of PTRx, a data-driven pharmacy benefit management (PBM) company, acquired by SXC; and served on the Board of Directors for Medical Present Value, a leading health care revenue cycle management company, acquired by Experion.
Dr. Peters received his undergraduate degree from Stanford University, his M.D. from the University of California San Diego, was a Cinematography Fellow at the American Film Institute in Los Angeles and has an MFA in Creative Writing from New York University. His research interests are in pulmonary physiology, having been a member of the American Medical Research Expedition to Everest, evidence-based and value-based care, therapeutic drug effectiveness, physician decision-support, population health, health care informatics, data modeling, UI/UX, analytics and developmental economics. He lectures in Literature & Film in the Humanities program at Dell Medical School.