Director of Strategy and Mission/s, Design Institute for Health
BFA, BGS, Fine Arts, Zoology
University of Michigan
M.A., Biological and Medical Illustration
The Johns Hopkins University School of Medicine
Trained as a medical illustrator, Katherine Jones works to understand complex concepts and translate them into a story for many to comprehend. Jones focuses on uncovering the soul of a brand and getting to its core essence so that it can be precisely positioned and creatively expressed. Her expertise lies in finding the radical clarity of an organization by sorting large amounts of information, listening deeply, recognizing patterns and then pinpointing the “surgical moments” or defining elements of an organization that can then translate into language and experiences that express the organization’s story.
Jones joined the Design Institute for Health from Milkshake, a strategy and brand consultancy she founded in 1999, where she worked with organizations to develop a clear strategy and then to express that plan to bring organizational success and purposeful paradigm shifts within the sector. Milkshake’s approach has created and shaped brands for nonprofits, government, corporations and movements including Livestrong, Populous, Generation TX, National Co-op Grocers, and more.
The path from medical illustration to strategy started in the 1990s when Jones worked in 3-D visualization producing animations, illustrations and interactive experiences for clients such as the Smithsonian Institution, Merck, Glaxo, Hasbro and Mattel. Just before starting Milkshake, Jones worked on several films including the title sequence for “Fight Club” and concept designs for “The Cell” and “Minority Report.”
Jones graduated from the University of Michigan with bachelor’s degrees in fine arts and zoology. She earned an M.A. from The Johns Hopkins University School of Medicine in biological and medical illustration.